Top 5 Fashion Games on Android in Europe Q2 2024

The second quarter of 2024 saw intriguing trends in the performance of the top 5 fashion games on the Android platform in Europe. Here’s a detailed look at the downloads, revenue, and weekly active users for these popular apps, based on data from Sensor Tower.

Left or right: Magic Dress up from ABI Games Studio saw a significant fluctuation in downloads, starting at 381K in the first week of April and tapering off to 189K by the end of June. Weekly active users, however, showed a steady increase, climbing from 926K to over 1.3M by the end of the quarter.

The Ink Shop - Tattoo Art ASMR by Bravestars Publishing experienced an impressive surge in downloads mid-quarter, peaking at 487K in the week of May 20. Revenue for this app remained minimal, with a slight increase towards the end of June, reaching $17. Weekly active users also saw a dramatic rise, from 53K at the beginning of April to 592K by the end of June.

Hair Salon: Beauty Salon Game, published by Bravestars Games, showed consistent download numbers, maintaining an average of around 150K per week. Revenue trends for this app were modest, with a peak of $580 in late May. Weekly active users remained relatively stable, fluctuating around the 800K mark throughout the quarter.

Paper Doll: Fashion Dress Up, another title from Bravestars Games, had consistent download figures, starting at 155K and ending at 72K. Weekly active users also exhibited a steady pattern, with numbers hovering around 600K to 590K throughout the quarter.

Project Makeover, developed by Magic Tavern, Inc., showed strong revenue performance, maintaining an average weekly revenue of around $200K. Downloads saw a peak of 162K in mid-May, while weekly active users varied, peaking at 648K in late April and ending the quarter at 548K.

These insights provide a snapshot of the fashion gaming landscape on Android in Europe for Q2 2024. For more detailed analysis and data, visit Sensor Tower.